The International Balloon Association (IBA): comprised of manufacturers, distributors, decorators, retailers and entertainers, is launching the new “Bring Balloons”
public relations campaign to remind people that balloons are a great
choice in these tough economic times. IBA's "Bring Balloons" campaign
was created to promote balloons for all occasions. The "Bring Balloons"
slogan and logo is available to anyone in the industry with suggested
usage on business cards, posters, print ads, banners, and as a tag line
in every email signature! Please contact [email protected] for high-res art.
The IBA has declared the month
of September to be International Balloon Month! The overall goal
of course is increased awareness of balloons and increased sales. It will take
every member of the industry to get involved to make this a successful
initiative that we can build on each year. Manufacturers, Distributors,
Retailers, Decorators and Entertainers will benefit!
As a distributor of balloons,
we are asking you to get involved and support this effort by working with the
manufacturers who will be offering specially priced balloons to you in the
months of July, August and September. Not just any balloons but specifically
Smiley Face metallic balloons in three options: 18” Smiley Happy Birthday, 18”
Smiley Get Well, and 18” Smiley Face, as well as 11-12” latex Smiley Face
printed balloons, if available.
We ask that you work to promote
this concept in at least one of your chain accounts. Once the chain is
identified, POP materials, signage and banners will need to be created and
placed in the stores. As a distributor, you will pass on the specially priced
Smiley Face balloons to your stores, to be promoted in the month of
September. Retailers and decorators are
excited about this campaign and are looking to their distributor to take
advantage of the savings on Smiley balloons. Are you ready to help them? Speak
to your suppliers today!
We will be discussing this
campaign as well as other IBA initiatives at the IBA Annual Conference in Lake
Buena Vista, FL, September 21-23 with other like-minded individuals who have a
stake in keeping the balloon industry viable and profitable. Marketing
initiatives like International Balloon Month benefit the whole industry. Is it
time for you to get involved as a distributor and register to attend the best
networking event of the year? See attached brochure to learn more about IBA
Annual Conference 2010.
The dairy council might have
“Got Milk”, but they sure don’t have a “month” devoted to it. The Balloon and
Party Industry will have the entire MONTH of SEPTEMBER, and the
whole world can celebrate along with us!